DAX ROAS Measure

Notes

Depends on the Total Sales measure from this library; a ROAS of 4 means $4 of revenue per $1 spent.

Requirements

• The Total Sales measure and a Marketing spend column.

Builds on these measures

• Total SalesSums a revenue column across whatever filter context is currently applied.

How to use this measure

1. In Power BI Desktop, select the table that should hold the measure and choose New measure on the ribbon.
2. Paste the code, then replace the placeholder table and column names with your own. The My table names fields above do this for you.
3. Run it through the DAX Formatter if you want it laid out in your team's style.

Related DAX measures

• CTR (Click-Through Rate)Expresses ad clicks as a percentage of ad impressions.
• CPC, CPMCalculates the average cost per click and cost per thousand impressions for ad spend.
• Conversion RateExpresses conversions as a percentage of clicks or visits.
• CAC (Customer Acquisition Cost)Divides total marketing spend by the number of new customers acquired.
• Total SalesSums a revenue column across whatever filter context is currently applied.
• Engagement RateExpresses engagements (likes, comments, shares) as a percentage of impressions or reach.

More DAX resources

Browse all 175 measures in the Power BI DAX Measures Library, or search the library for something similar to ROAS.