DAX CTR (Click-Through Rate) Measure

Notes

Replace the column names with your own clicks and impressions columns.

Requirements

• A Marketing table with clicks and impressions columns.

How to use this measure

1. In Power BI Desktop, select the table that should hold the measure and choose New measure on the ribbon.
2. Paste the code, then replace the placeholder table and column names with your own. The My table names fields above do this for you.
3. Run it through the DAX Formatter if you want it laid out in your team's style.

Related DAX measures

• Conversion RateExpresses conversions as a percentage of clicks or visits.
• CPC, CPMCalculates the average cost per click and cost per thousand impressions for ad spend.
• ROASExpresses revenue generated per dollar of ad spend, as a ratio.
• CAC (Customer Acquisition Cost)Divides total marketing spend by the number of new customers acquired.
• Engagement RateExpresses engagements (likes, comments, shares) as a percentage of impressions or reach.
• Bounce RateExpresses single-page sessions as a percentage of all sessions.

More DAX resources

Browse all 175 measures in the Power BI DAX Measures Library, or search the library for something similar to CTR (Click-Through Rate).