DAX CAC (Customer Acquisition Cost) Measure

Notes

Depends on the New Customers measure from this library.

Requirements

• The New Customers measure and a Marketing spend column.

Builds on these measures

• New CustomersCounts customers whose very first purchase (ever) falls inside the current date filter.

How to use this measure

1. In Power BI Desktop, select the table that should hold the measure and choose New measure on the ribbon.
2. Paste the code, then replace the placeholder table and column names with your own. The My table names fields above do this for you.
3. Run it through the DAX Formatter if you want it laid out in your team's style.

Related DAX measures

• CTR (Click-Through Rate)Expresses ad clicks as a percentage of ad impressions.
• CPC, CPMCalculates the average cost per click and cost per thousand impressions for ad spend.
• Conversion RateExpresses conversions as a percentage of clicks or visits.
• ROASExpresses revenue generated per dollar of ad spend, as a ratio.
• Engagement RateExpresses engagements (likes, comments, shares) as a percentage of impressions or reach.
• Bounce RateExpresses single-page sessions as a percentage of all sessions.

More DAX resources

Browse all 175 measures in the Power BI DAX Measures Library, or search the library for something similar to CAC (Customer Acquisition Cost).