DAX Products Bought Together (Basket Analysis) Measure

Counts how many orders contain both a selected product and a second product, for basic market basket analysis.

Advanced PatternsAdvancedbasket analysiscross-sellintersect

DAX code

Orders with Both Products =
VAR OrdersWithProductA = CALCULATETABLE(VALUES('Sales'[OrderID]), 'Product'[ProductName] = "Product A")
VAR OrdersWithProductB = CALCULATETABLE(VALUES('Sales'[OrderID]), 'Product'[ProductName] = "Product B")
RETURN
    COUNTROWS(INTERSECT(OrdersWithProductA, OrdersWithProductB))

Notes

Replace "Product A" and "Product B" with slicer-driven selections (via SELECTEDVALUE) to make this interactive.

Requirements

How to use this measure

  1. In Power BI Desktop, select the table that should hold the measure and choose New measure on the ribbon.
  2. Paste the code, then replace the placeholder table and column names with your own. The My table names fields above do this for you.
  3. Run it through the DAX Formatter if you want it laid out in your team's style.

Related DAX measures

More DAX resources

Browse all 175 measures in the Power BI DAX Measures Library, or search the library for something similar to Products Bought Together (Basket Analysis).