DAX NPS (Net Promoter Score) Measure

Calculates Net Promoter Score as the percentage of promoters minus the percentage of detractors.

StatisticsIntermediatenpssurveycustomer feedback

DAX code

NPS =
VAR TotalResponses = COUNTROWS('Survey')
VAR Promoters = CALCULATE(COUNTROWS('Survey'), 'Survey'[Score] >= 9)
VAR Detractors = CALCULATE(COUNTROWS('Survey'), 'Survey'[Score] <= 6)
RETURN
    DIVIDE(Promoters - Detractors, TotalResponses)

Notes

Assumes a Survey table with a 0-10 recommendation score; format the result as a percentage or multiply by 100 for the conventional -100 to 100 scale.

Requirements

How to use this measure

  1. In Power BI Desktop, select the table that should hold the measure and choose New measure on the ribbon.
  2. Paste the code, then replace the placeholder table and column names with your own. The My table names fields above do this for you.
  3. Run it through the DAX Formatter if you want it laid out in your team's style.

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