DAX Customers with No Sales in Period Measure

Counts customers from a full customer dimension who have zero sales in the current filter context.

Customers and RetentionIntermediateinactive customersno salesexcept

DAX code

Customers with No Sales in Period =
VAR CustomersWithSales = VALUES('Sales'[CustomerID])
VAR AllCustomers = VALUES('Customer'[CustomerID])
RETURN
    COUNTROWS(EXCEPT(AllCustomers, CustomersWithSales))

Notes

Requires a full Customer dimension table, not just the customer IDs that appear in the Sales table.

Requirements

How to use this measure

  1. In Power BI Desktop, select the table that should hold the measure and choose New measure on the ribbon.
  2. Paste the code, then replace the placeholder table and column names with your own. The My table names fields above do this for you.
  3. Run it through the DAX Formatter if you want it laid out in your team's style.

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