DAX Sales per Customer Measure

Notes

Depends on the Total Sales and Distinct Count of Customers measures from this library.

Requirements

• The Total Sales and Distinct Count of Customers measures.

Builds on these measures

• Total SalesSums a revenue column across whatever filter context is currently applied.

How to use this measure

1. In Power BI Desktop, select the table that should hold the measure and choose New measure on the ribbon.
2. Paste the code, then replace the placeholder table and column names with your own. The My table names fields above do this for you.
3. Run it through the DAX Formatter if you want it laid out in your team's style.

Related DAX measures

• Total SalesSums a revenue column across whatever filter context is currently applied.
• Average Order ValueDivides total revenue by the number of orders to get revenue per order.
• Average Selling PriceDivides total revenue by total units sold to get the average price per unit.
• Units per OrderDivides total units sold by the number of orders to get average basket size.
• Discount %Expresses total discount given as a percentage of gross sales before the discount.
• Return Rate %Expresses the number of returned orders as a percentage of total orders.

More DAX resources

Browse all 175 measures in the Power BI DAX Measures Library, or search the library for something similar to Sales per Customer.