DAX code
Contribution to Growth =
VAR ItemGrowth = [Total Sales] - CALCULATE([Total Sales], SAMEPERIODLASTYEAR('Date'[Date]))
VAR TotalGrowth = CALCULATE([Total Sales], ALLSELECTED('Product')) - CALCULATE([Total Sales], ALLSELECTED('Product'), SAMEPERIODLASTYEAR('Date'[Date]))
RETURN
DIVIDE(ItemGrowth, TotalGrowth)