DAX Average Customer Tenure Measure

Averages how many days have passed between each customer's first and most recent purchase.

Customers and RetentionAdvancedtenureaveragecustomer lifecycle

DAX code

Average Customer Tenure =
AVERAGEX(
    VALUES('Sales'[CustomerID]),
    DATEDIFF(
        CALCULATE(MIN('Sales'[OrderDate])),
        CALCULATE(MAX('Sales'[OrderDate])),
        DAY
    )
)

Notes

Customers with a single order return 0 tenure, which is included in the average.

Requirements

How to use this measure

  1. In Power BI Desktop, select the table that should hold the measure and choose New measure on the ribbon.
  2. Paste the code, then replace the placeholder table and column names with your own. The My table names fields above do this for you.
  3. Run it through the DAX Formatter if you want it laid out in your team's style.

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More DAX resources

Browse all 175 measures in the Power BI DAX Measures Library, or search the library for something similar to Average Customer Tenure.